Welcome to Charles Collective
We're a brand & design studio based in Guernsey, CI
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Rose
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Studio Services
We don’t use templates; we create them. We provide independent businesses and creative agencies with the high-end execution needed to build brands with a unique presence.
01 Branding
We craft conceptual brand identities that capture attention, enhance perceptions, and build lasting loyalty. Driven by research, strategy, and creative insight, our brands aim to form meaningful connections with audiences on a deeper level.
- Brand strategy
- Logo design
- Guidelines
- Social media
- Copywriting
- Visual identity
- Art direction
- Presentations
- Illustration
- Brand naming
02 Advertising
Advertising today is now more accessible than ever, reaching thousands of potential customers at affordable prices. Whether you're looking to boost brand awareness or make more sales, we build video, digital and print campaigns that pinpoint potential customers and inspire them to take action.
- Social Media
- TV commercials
- Google Ads
- Youtube
- Digital OOH
- Emailers
- Radio
03 Websites
Your website is is often a customer's first port of call so it's crucial you make it count. Whether you need a fully-managed custom build or an intuitive CMS for client-side publication, we design and build high-performance sites that inspire, inform, and drive conversions.
- Web design
- CMS
- SEO
- Custom email
- Web development
- E-commerce
- Fast hosting
- Boosted ads
04 Motion
Motion graphics capture attention and deliver messages in ways that static content often can't. From social reels and YouTube ads through to infographic and character animations, we create custom motion graphics to ensure your message delivers with impact and receives the recognition it deserves.
- Social media ads
- TV commercials
- Animation
- Lottie + HTML
- Explainer videos
- Logo idents
- Presentations
- Product demos
05 Print
Print offers a different dynamic to social media and other forms of digital design. With a focus on fresh creative design and high-quality materials, we deliver premium printed assets that provide your audience with tangible proof of a business they can trust.
- Advertising
- Packaging
- Stationery
- Apparel
- Publications
- Brochures
- Signage
- Vehicles
06 Augmented Reality
AR enables audiences to interact with your content in groundbreaking ways. By immersing customers in interactive environments, AR transforms engagement into something memorable. With real-world incentives, you can drive significant increases in engagement, creating lasting memories that position your brand in a league of its own.
- Product showcase
- Animated posters
- 3D worlds
- Games
Featured Projects
Brand Identity
Coreix Limited
Working with Offshore International, I led the creative direction and design of Coreix Limited's rebrand as providers of high-availability hosting solutions for businesses worldwide. At the center of the identity is an evolved logomark, uniting the four core pillars of their brand promise. With holographic colours, imagery and mosiac textures, the new identity highlights Coreix's out-of-this-world digital offering and positions the brand as industry-leaders in fully managed IT services.
Branding & Landing Page
RH Tree Services
RH Tree Services, a skilled team of professional tree surgeons, sought a distinctive identity to stay top-of-mind for both new and returning clients. We developed a brutalist logomark built from abstract tree geometry, enhanced by camo background textures, bold typography and a vibrant neon colour palette. To kickstart their digital presence, we also developed a straight-forward animated landing page where customers can easily explore services and connect.
Brand Identity
Penrose Photography
With a diverse portfolio spanning landscapes, portraits, weddings, and events, it's Jamie's passion for telling stories through pet photography that shines through. At the identity's heart we crafted a rose-inspired logomark formed from softened animal facial features, with a central flash carving a camera’s lens. Accompanied by a bespoke logotype, autumnal colour palette, and dynamic grid system, the visual system compliments his work while forming a professional identity that his customers can trust.
Identity Refresh
Guernsey Electricity
Working with Offshore International (Oi), I lead the creative direction and production of Guernsey Electricity's evolved corporate visual identity. Keeping with their long-established logo and core colour palette, we introduced new digital and print advertising templates, infographics, line-style icons, vehicle livery, stationery, motion graphics and more, delivering a clean, contemporary visual toolkit to align with their shift towards renewable energy.
About Charles
Charles began his career in London, creating high-energy interactive experiences for Nike, Samsung, and Tommy Hilfiger. After gamifying store windows and building virtual reality worlds for global giants, he returned to Guernsey to lead transformative branding projects while mentoring the next wave of creative talent.
Charles Collective is the result of that transition. We apply the high-end execution used by global brands to help our clients build a presence that is unmistakable, unforgettable, and built to lead.
"Success in branding comes from mastering the vitals that matter most today: positioning, identity, motion, and digital. When these are dialled in, a brand stops just competing and starts setting the pace."
Project Process
We build every project from the ground up. Combining in-depth research with sharp creative strategy, our tried and tested process ensures nothing is left to chance.
01 Discover
We start by getting to know your ambitions, market and audience. This stage is about establishing the strategic foundations required to make bold and informed design decisions.
02 Direct
We merge market insight with design strategy to carve out a unique position for your brand. This phase sets the creative rules to help you win.
03 Design
This is where strategy becomes substance. We translate the plan into premium design assets, layering technical precision with creative edge to ensure the work looks exceptional and performs.
04 Deliver
We take care of the heavy lifting to ensure your project is met with precision. From the final pixel to the finished print, we manage every moving part for a seamless, professional finish.
Global Experience
Our collective experience spans global industry leaders through to ambitious local start-ups. Whether you're building a legacy or starting your journey, we know what it takes to bring big ideas to life.